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Our Story

Welcome to Ethical Apothecary, the home of beautiful, affordable, eco-friendly brands. It’s our goal to make ethical beauty swaps simple. That’s why we have everything you need to look good, feel good and do good in one place…all wrapped up in recyclable packaging!

If like us, you’re frustrated by all the wasteful practices in the beauty industry, we can help. We strive to offer ethical beauty products that are plastic free, organic, vegan and sustainably made. We celebrate affordable, handmade, British beauty and wellness products that we know you’ll love as much as we do.

We’re constantly updating our range to give you even more ethical choices and go plastic free. As well as ethical skin and body care for women and men, we offer care for mothers and babiesnatural fragrance and deodorants, and a fantastic variety of beautiful, sustainable, British brands.

With decades of experience working in the beauty industry to draw from, we take great pleasure in helping our customers make the most of their sustainable beauty swaps. Drop us a message on our live chat for professional advice on your home care program and ethical beauty choices. Make sure you take a look at our free tailored gifting service too.

Together, we can change the beauty industry for the better by shopping more ethically and sustainably!

Warm wishes,
Mel and Sam

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