Our Story


We’re Mel and Sam, the founders behind the clean and wellbeing lifestyle boutique Ethical Apothecary. We are truly passionate about all things health and wellness and realised the restricted availability of Natural, Organic, Vegan beauty products in one location.

Ethical was born out of frustration when it became apparent to be truly ethical a lot of time was needed to understand and find the right products. We had a desire to set up a natural concept that represents ethical beauty at its core. With over 40 accumulative years within the beauty industry as qualified beauty therapists with experience in spa, retail, training and management this enabled us to hand select for you the very best affordable, luxurious, on trend, results driven brands offering you alternative ethical choices. Our collection of products is a stunning collaboration of Award Winning, Handcrafted, Professional brands that we firmly believe in, know and trust.

Encompassing Skincare, Bodycare, Mum & Baby and Men; In addition we offer Interior Fragrance & Candles, Haircare, Personal Hygiene, Tea and even Chocolate to enhance your overall health and wellbeing.

With choice in abundance we understand it can be overwhelming, feel free to call upon our knowledge as therapists by utilising our interactive live chat, enabling us to advise you on a Homecare Program whether it be one product you are looking for or embarking on a new skincare regime, just ask!

Warm Wishes,
Mel & Sam