Schmidt’s Naturals was borne from the vision of natural product developer Jaime Schmidt in 2010 during the Maker Movement. With humble beginnings in a Portland, Oregon kitchen, entrepreneurship brought Schmidt’s lifetime passion for innovative body care into focus. Motivated to make products that would benefit her family’s health, and knowing that the natural deodorant offerings on the market were falling short of consumer expectations, Jaime made it her mission to change the way people think about deodorant. Refusing to compromise any effectiveness when developing her formula, Schmidt’s investment in research and testing proved to be invaluable when her progressive formula was confirmed to effectively neutralize odour and help absorb wetness, feel great on skin, and smell absolutely amazing. Compelled by an immediate customer demand, Schmidt’s spread like wildfire throughout the Northwest, selling out in retail stores, boutiques, co-ops, and online.
Viral word of mouth about the product’s effectiveness drew the attention of entrepreneur Michael Cammarata, who elevated the young company with his track record of helping grow emerging challenger brands. In just a few short years, Schmidt’s could be found in hundreds of thousands of homes worldwide.