Here at Ethical Apothecary we don’t just sell products; as qualified beauty therapists with more than 40 years’ experience between us, we know how vital it is to your skin’s condition to select the right products.

That’s why our live conversation skin consultation is such a key part of our business. It’s a chance for you to connect with us and make the most of our skincare expertise. We can then recommend the right clean beauty products that will help to nourish and improve your skin, or address any specific skincare issues you’re having.

We’ve had so much fantastic customer feedback about how effective our free skin consultation service has been; the following case study is just one example of how our recommendations have helped one client see visible real improvements to her long-term skin problems.

If you would like to try our online skin consultation service for yourself, it couldn’t be easier. Simply send us a message through the live chat window on the website to start a conversation.

The client

Bryony Fawcett is a 36-year-old mother of two. She used the live chat link on the Ethical Apothecary website to connect with us for a skin consultation because she had major concerns about the condition of her skin, in particular the delicate area around the eyes.

Bryony explained how her skin was generally dry and quite sallow and the area around her eyes was very irritated, red, sore and flaky. She sent photos so we could take a better look at her skin.

The condition of her skin was really starting to get Bryony down. As a busy working mum she had little time to devote to looking after her skin and, like so many of us, would always put herself last on her list of priorities.

She wanted to improve the condition of her skin, but despite trying many different brands she always seemed to end up with lots of half-opened products on her bathroom shelf and no noticeable improvements.

Bryony felt she needed help and guidance to choose the right products.

The skin consultation

Before we can recommend any products it’s vital to know exactly what we’re dealing with, so the first step of the online skin consultation is always to gain as much information as possible from the client about their lifestyle.

How busy a client is, where they work, whether they’re pregnant, how long they spend outside, how much sleep they get, whether they’re stressed, how much exercise they get, how much water they drink and how healthy a diet they have can all have a big impact on skin condition.

We also need to take into account the amount of time a client is able to devote to their skincare regime and their budget, as well as any products they currently use.

The recommendations

Our first recommendation for Bryony following the full skin consultation was to stop using all of her current products with immediate effect.

Bryony’s skin was very sensitive, so we decided the Ishga range of 100% organic skincare products would be a perfect fit.

Ishga’s organic beauty products harness the potent powers of the finest Scottish seaweed, harvested from some the world’s cleanest waters in the Hebrides. A 100% organic and sustainable ingredient, the seaweed has been proven to contain natural anti-oxidants that help protect the skin and the Ishga range is suitable for all skin types, including sensitive skin like Bryony’s.

The natural healing and therapeutic properties of the Hebridean seaweed in Ishga’s organic skincare range have been recognised for centuries. The seaweed is said to help tighten and tone the skin, stimulate blood and lymph circulation, deep clean and increase the skin’s moisture levels and elasticity.

It revitalises and repairs the skin and is also reputed to help with skin conditions such as Eczema and Psoriasis, so Ishga was a perfect fit for Bryony.

We recommended Bryony start a skincare regime involving Ishga Active Cleansing LotionIshga Hebridean Marine TonerIshga Nourishing Face OilIshga Rejuvenating Eye Balm and Ishga Anti-Oxidant Marine Face Cream (you can find out more about these products below[*]).

The area around Bryony’s eyes was so sore and red that we asked her to use no products at all for the first three days, other than the Active Cleansing Lotion and the tiniest amount of Nourishing Face Oil. After three days, once her skin had started to heal a little, she could use the Rejuvenating Eye Balm too.

We explained to Bryony when and how she should be using each of the recommended products and also advised that she should make sure to drink lots more water every day, as this would help to flush out the toxins in her body and would hydrate and improve the condition of her skin.

The results

Bryony noticed a visible improvement in her skin just four days after starting her new self-care regime as recommended in our skin consultation.

After years of suffering from dry skin and eczema, she says her skin now “glows with hydration”.


We asked Bryony for her thoughts following the skin consultation:

“I have suffered with dry skin and eczema flare-ups throughout my adult life and for the main part approached it with a ‘put up with it’ attitude. However, after my latest flare-up didn’t decease, even after numerous trips to the doctors and a small fortune spent on ineffective creams and potions, I started to feel quite depressed, which subsequently made it worse.

“After discovering Ethical Apothecary and feeling inspired by the natural and organic skincare brands they champion, I decided I try a new solution. I didn’t want to waste yet more money on products that didn’t achieve results, so I used their live chat skin consultation to gain some expert advice. Sam was sympathetic, reassuring and her knowledge of the products and their ingredients was phenomenal. We went through all the products I was currently using and she then made suggestions and recommendations on specific products to try from the Ishga range.

“I was overwhelmed by the results after just four days. Even my husband noticed a change because it was so obvious. I followed Sam’s advice to the letter and my skin glows with hydration.

“Although these products worked for me, I of course can’t guarantee they would work for everyone. What I CAN guarantee is that Ethical Apothecary know their stuff and provide a sympathetic, honest and personable service that has made a huge difference to my skincare routine. I highly recommend this website.”

If you would like expert advice for your self-care regime, or if you would like further information on any of the natural skincare products on the website, simply get in touch through our live chat today.

[*] The Ishga products recommended for Bryony

Ishga Active Cleansing Lotion
Active Cleansing Lotion quickly removes make up and daily grime from the skin leaving it smooth, soft and radiant. It contains a blend of Hebridean seaweed extract, Hebridean spring water, skin-softening cocoa butter, jojoba oil, and vitamin E. Ideal for all skin types.
The Seaweed extract which forms the basis of the ishga skincare range is unique. It is produced by combining hand harvested seaweed with natural spring water, using a low temperature extraction process, to give us an extract which is as pure as nature. The low temperature extraction ensures that all the goodness of the seaweed is maintained in the extract, whilst excluding non-beneficial compounds which can give rise to unpleasant odours. The resulting mineral-rich extract is then blended with other carefully selected organic ingredients to create our skincare range. Key ingredients: Brown algae seaweed, jojoba oil, glycerine oil, bergamot orange oil, rind of the lemon.

Ishga Hebridean Marine Toner
Hebridean Marine Toner revitalises, soothes, and refreshes the skin. It contains seawater from the purest marine waters of the Hebrides, blended with Hebridean seaweed extract, Hebridean natural spring water, hydrating aloe vera, and cucumber extract. Ideal for all skin types. Key ingredients: Brown algae seaweed, rind of the lemon, natural salt water, aloe vera, mandarin red essential oil.

Ishga Nourishing Face Oil
An ultra-moisturising face oil packed with essential fatty acids and anti-oxidants to rehydrate and tone the skin. Containing pure geranium oil on a base of skin softening jojoba and sweet almond oil and seaweed extract, this face oil will regenerate, rehydrate and leave the skin silky and smooth. Key ingredients: Geranium oil, seaweed extract.

Ishga rejuvenating eye balm
A rejuvenating and soothing eye balm rich in ingredients to hydrate, firm and tone the eye area. With a shea butter base which nourishes the skin and bursting with vitamins A and E to help prevent premature wrinkles and facial lines. Vitamin F, which is rich in fatty acids and contains a high level of cinnamic acid (a natural sun screen to protect the delicate eye area) is also in abundance in this must-have eye balm. Key ingredients: Amaranthus seed oil, argan oil, arnica.

Ishga Anti-Oxidant Marine Face Cream
Anti-oxidant Marine Face Cream contains a powerful blend of high quality organic ingredients enriched with seaweed extract. Organic ingredients include shea butter, apricot kernel oil, macadamia nut oil, thistle oil, vitamin E and aloe vera concentrate. These ingredients combined with Hebridean seaweed and Hebridean natural spring water soften, repair and moisturise leaving a protective barrier that helps rejuvenate and protect the skin from environmental damage. Ideal for all skin types. Key ingredients: Brown algae seaweed, Prunus armeniaca kernel oil, aloe vera, cucumber extracts, lemon peel.